Advertising and Social Media

Practice Contact

Nicole Williams
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Thompson & Knight’s Advertising and Social Media Law attorneys help companies mitigate risk while marketing and interacting with consumers online.  We have vast expertise in traditional and cutting-edge digital marketing and social media issues and our experience includes legal issues involving Facebook, YouTube, Snapchat, Twitter, Instagram, LinkedIn, mobile apps, and personal and professional blogs.  Our clients span a wide array of industries, including manufacturing, food and beverage, technology, software development, marketing, retail, transportation, restaurants, energy, nonprofits, financial, pet foods, digital publishing, and hospitality, among others. Thompson & Knight was named to BTI’s 2016 Honor Roll of Recommended Firms in Consumer Goods, placing the firm in the top 10% of law firms nationwide in the Consumer Goods industry. 

Our brand management attorneys have significant experience in intellectual property (including trademark and copyright clearance, prosecution, and enforcement), software and application development, photo and location releases, consumer and competitor litigation (including class actions), Food & Drug Administration (FDA) regulations, Federal Trade Commission (FTC) guidelines and investigations, other labeling and packaging regulations, National Advertising Division (NAD) proceedings, website disclosures, social media policies and practices, endorsement policies and practices, First Amendment issues, and data privacy, among other areas. 

Thompson & Knight provides counsel for companies regarding legal issues that arise with traditional and digital advertising, such as trademarks, branding, copyrights, product packaging and labeling, distribution materials, and print, television, radio, online, or social media campaigns.  We have significant experience in responding to consumer complaints and threats of litigation and have defended false advertising and other allegations relating to advertising, marketing, and social media materials and representations brought in consumer putative class actions or actions instituted by competitors or government and industry agencies.  We have experience bringing actions against others for our clients relating to false advertising, comparative advertising, and defamatory statements (including online statements).  Thompson & Knight also provides advice and solutions to companies regarding complaints about competitors' advertising involving the infringing use of trademarks, copyrights, and other forms of intellectual property.  

We assist companies with social media policies and practices, social media take-downs, Uniform Dispute Resolution Policy (UDRP) proceedings, employee use of social media, use of promotions and sweepstakes online, compliance with FTC advertising regulations regarding online practices and required disclosures, and managing digital assets.

Our attorneys also have expertise relating to due diligence reviews of labeling and other advertising materials, including social media accounts, in connection with merger, acquisition, or joint venture transactions.  We advise companies on representations and warranties relating to advertising and social media and also indemnification provisions regarding liability for actions based upon advertising and social media. Thompson & Knight ranked among the top six firms in Texas by World Trademark Review 1000 2017, which cited the Firm's "deep understanding of advertising, social media, and antitrust issues."

In addition, our Advertising and Social Media attorneys understand the complex cybersecurity and data privacy challenges that companies are facing in connection with their online presence, including website privacy policies and terms of use, breach notification and response, and data privacy policies and compliance.