Max focuses his practice on complex intellectual property litigation in the areas of patents, trademarks, trade dress, product configuration, copyrights, trade secrets, unfair competition, and antitrust. He also assists clients with licensing, non-infringement and invalidity opinions, and a variety of complex United States Patent Office proceedings. Max counsels both mature and start-up companies on identifying, developing, and leveraging the value of their technology and other intellectual property assets. His expertise includes a wide variety of technologies and geographical areas (both in the U.S. and around the world).
He has been recognized by numerous publications, including The Best Lawyers in America® by Woodward/White Inc. (2008-present), Texas Super Lawyers® by Thomson Reuters (2007, 2011-2015), and IAM Patent 1000 (2012-2016), which praises Max for “analyzing situations carefully to determine whether there is a creative way of resolving them quickly, and for the least amount of outside counsel spend” and notes he is a “creative and astute practitioner who never takes his eye off the ball.” World Trademark Review 1000 (2018) describes him as “patient, understanding and passionate,” noting that “in any challenging IP matter, you can be confident that he will do whatever it takes to ensure you are in the best position.”