“Amazon Pulls a Twitch on Google”
Amazon on Monday announced an agreement to acquire Twitch Interactive, a real-time video platform for gamers. Prior to the disclosure, rumors had been building that it was on track to snatch Twitch from Google, which reportedly had been very close to buying it.
Driven by Mindshare
Put another way, Amazon was inspired to push for the acquisition because of Twitch’s mindshare, to say nothing of its growing and very loyal subscriber base, Holt Foster, an attorney with Thompson & Knight, told the E-Commerce Times.