“When IP Issues Arise on Social Media, Try Playing Nice”
Social media can present a host of intellectual property issues for companies, some of which merit handling in different ways than lawyers have traditionally tackled problems, a panel of experts said last week.
Whiskey maker Jack Daniels in 2012 turned a potentially difficult infringement issue with a book writer into something good, according to Jennifer Sickler, an intellectual property partner in Thompson & Knight’s Houston office.
The issue was that the cover of the author’s book had a logo similar to what Jack Daniels uses, Sickler said. A company attorney sent the writer a letter with images comparing the colors and graphics of the book cover with the logo in question.
“The letter was worded so reasonably that it had the effect of creating a positive campaign for Jack Daniels,” Sickler said.