Skip to content


Craig Carpenter is an intellectual property and technology attorney with focuses on data privacy, branding and marketing, entertainment, and licensing. He provides an innovative, holistic approach to the legal challenges his clients face by integrating all aspects of intellectual property and privacy when assisting with technology, media, and marketing projects. Craig’s unique combination of trademark, copyright, digital media, licensing, and data privacy expertise enables him to develop practical, business-minded solutions for innovative clients across a wide range of industries – from individuals and start-ups to multi-nationals.

“Exceptionally knowledgeable, fast, and efficient… a key name to note.” – World Trademark Review 1000 2019

Craig helps companies and individuals protect, enforce, and monetize their IP assets, advising on a wide range of matters involving domestic and international trademark prosecution, global trademark portfolio management and enforcement, copyright registration and enforcement, and intellectual property licensing and acquisition. He has represented clients in proceedings before the Trademark Trial and Appeal Board and in ICANN domain name disputes.

Representative Trademark and Copyright Matters

  • Counseled brand owners regarding the management and prosecution of trademarks in large international trademark portfolios
  • Counseled a large retail company on advertising and trademark prosecution and enforcement
  • Represented a large nonprofit organization in ICANN domain name disputes
  • Prosecuted domestic and foreign trademark applications
  • Counseled clients regarding trademark owner rights with respect to potential infringers and cease and desist matters
  • Prepared trademark settlement agreements for trademark disputes
    Register copyrights in various industries with the U.S. Copyright Office
  • Provided copyright advice and assisted software companies in the copyright enforcement of software license agreements
  • Counseled clients on developing and implementing global intellectual property protection strategies

Craig has extensive experience in the cybersecurity and data privacy arena, counseling clients in matters involving the collection and protection of confidential and personal information, including preparing for, investigating, and responding to data breaches; personal data collection and use; GDPR and CCPA implementation and compliance; preparing and implementing privacy policies and written information security policies; and data privacy in M&A transactions.

Representative Data Privacy Matters

  • Counseled oil and gas industry services company regarding data breach and prepared breach notification letters
  • Counseled large retail company regarding global privacy and data use compliance
  • Advise retail client with respect to GDPR and CCPA compliance
  • Represent large technology manufacturer with respect to data security incident investigation, response, and compliance with notification obligations
  • Assist digital publishing client with GDPR implementation
  • Counsel oil and gas E&P company with respect to GDPR requirements
  • Advise financial services company regarding GLBA compliance
  • Assisted large international nonprofit industry group in preparing and implementing comprehensive cybersecurity, data protection, and breach response policies
  • Counseled a large financial services company regarding a data breach and assisted in the ensuing investigation
  • Reviewed and analyzed the websites and policies of several businesses for compliance with COPPA and other internet regulations
  • Counseled a large fashion retailer and manufacturer regarding data collection and use policies
  • Counseled a social media start-up with respect to FTC endorsement rules and data privacy laws

Craig’s unique intellectual property and technology experience allows him to advise clients on technology development and licensing, intellectual property acquisition and sale, data collection and privacy, entertainment, and media, and online marketing and branding. He also assists clients with internet-related compliance and enforcement issues, including website and social media policies and terms of use, digital and social advertising review, app development, influencer marketing, sweepstakes and promotions, and internet take-downs and IP enforcement.

Representative Marketing, E-Commerce, and Technology Transactions Experience

  • Assisted a digital publishing company with the acquisition of social media assets
  • Represented an online software and service provider with the acquisition of a consulting firm and software assets
  • Assisted sweepstakes app developer with privacy and gaming compliance
  • Prepared internet privacy policies, terms of use, and click-wrap agreements for websites and mobile apps
  • Counseled a large retail client with respect to intellectual property infringement on a fraudulent website operated in a foreign country
  • Reviewed and prepared official rules for online games and sweepstakes promotions
  • Counsel large digital health publisher regarding digital advertising and social media influencer policies and agreements
  • Represented a large agricultural company with the purchase of a computational genetics service provider
  • Prepared confidentiality, non-disclosure, and employee invention assignment agreements for a newly formed research and development joint venture
  • Prepared intellectual property development and research cooperation agreements for a technology joint venture
  • Prepared copyright, trademark, and intellectual property license and assignment agreements for numerous clients
  • Prepared services agreements for development of software and other intellectual property
  • Counseled a large hospitality company with regard to employee-created software and work made for hire considerations
  • Represented an international privately held commodities trading company in intellectual property acquisition and formation of a joint venture for research and development in computational genomics
  • Represented large technology-focused clients in mergers and acquisitions with regard to intellectual property diligence and title issues
  • Revised and negotiated a major outsourcing agreement with a multinational computer technology company involving, among other clauses, data privacy and cybersecurity policy revisions

Honors & Affiliations


  • Texas Rising Stars® by Thomson Reuters (Intellectual Property), 2016-2021
  • Top 100 Texas Up-and-Coming Attorneys, Texas Rising Stars® by Thomson Reuters, 2019-2020
  • Best Lawyers Under 40 in Dallas, D Magazine, 2019-2020
  • Best Lawyers in Dallas (Intellectual Property: Trademark & Copyright), D Magazine, 2019-2021


  • Member, Dallas Bar Association, Intellectual Property Section; New Lawyers Committee
  • Council Member, Dallas Bar Association, Science & Technology Law Section
  • Fellow, Dallas Association of Young Lawyers Foundation
  • Member, Dallas Association of Young Lawyers
  • Member, American Bar Association
  • Member, State Bar of Texas, Intellectual Property Section
  • Member, International Trademark Association (INTA); Logistics Chair, Saul Lefkowitz Moot Court Competition Committee
  • Member, International Association of Privacy Professionals
  • Member, DFW Clemson Club
  • Member, Leadership Arts Institute, 2020-2021

Education & Admissions


  • J.D., 2012, cum laude, SMU Dedman School of Law; Dean’s List; Associate Managing Editor, SMU International Law Review Association; Dean’s Scholarship; Intellectual Property Organization
  • B.S., 2009, summa cum laude, Clemson University; Calhoun Honors College; President’s List; Sigma Phi Epsilon Fraternity


  • Texas
  • U.S. Dist. Ct., N. Dist. Texas

Related Team

Stephen E. Stein

Senior Counsel
Data Privacy | Tech Transactions

Herbert J. Hammond

Of Counsel
Trademarks and Copyrights

Justin S. Cohen

Data Privacy | Trademarks and Copyrights